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How to Foster Unprecedented Community Engagement w/ Jessy Grossman

First published

09/27/2023

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business

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Summary

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing. During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building and networking, and much more. 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠ Show Notes: (00:59) - Who is Jessy? (03:47) - Networking tips (06:39) - Fostering community engagement (10:04) - Identity element (12:01) - Challenges associated with building a community (14:29) - WIIM (17:56) - Influencer marketing trends (25:09) - Talent management (29:21) - Scaling influence TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez⁠ ⁠Retaining Influence w/ Conor Begley (CreatorIQ)⁠⁠⁠ ⁠⁠⁠⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Influencer Activations that Drive Results w/ James Creech (Brandwatch)⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Insider View of VidCon w/ Colin Hickey⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠

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The Influence Factor by The Influencer Marketing Factory

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    Release Date: 09/24/2020

    Authors: Jason Falls

    Description: There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing.Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond.🎙️ Episode Highlights:Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vend

    Explicit: No

    bCreator: Serious Influence

    Release Date: 08/28/2020

    Authors: bCreator (formerly Blogosphere)

    Description: bCreator: Serious Influence is a podcast all about the business side of the influencer industry.Hosted by bCreator - a media company rooted in the world of influencers, which runs events, a network and publishes an internationally distributed print publication (former cover stars include Zoella and Casey Neistat) - the series features interviews with influencer marketing experts, brands as well as influencers themselves.

    Explicit: No

    The Pulse | Influencer Marketing Done Right

    Release Date: 09/25/2020

    Authors: David Morneau

    Description: The Pulse is a podcast in which we discuss the leading strategies and tactics in the influencer marketing space. We talk with leading influencer marketing specialists so you can know their way of doing things. The show is sponsored by inBeat, an influencer discovery platform. You can try it for free, by heading to https://inbeat.co

    Explicit: No