How to Gain (and Retain) Your Fans: The Business of Sports

It's October, and all four major professional U.S. sports leagues are in full swing, making it the busiest sports month of the year. The sports industry is a very profitable one as well, which means there is a lot to learn about it from a business point of view.    My guest today is Emmy-award winning supervising producer Stu Kirshenbaum, who worked over 20 years in network sports television and is now the owner and executive producer for Keystone Films.      With his intimate knowledge of all things sports, Stu gets into the nitty-gritty of how to gain and retain a fanbase. The sports business is just like most businesses -- how do you keep your multi-generational fans happy even when they are temperamental?   Whether you are a sports fan or a fan of building your business, you’ll want to listen to this episode.  Mentioned In This Episode Keystone Films 2019 World Series Nationals vs. Astros Washington Nationals, DC fans troll Bryce Harper    About Stu As owner and Executive producer, Stu Kirshenbaum has spent over 20 years as a supervising producer working at the highest levels of network sports television, where his work was honored with 5 Sports Emmy Awards. Keystone Films focuses almost exclusively on enhancing the brand of horse racing and breeding clients by implementing a range of strategies in broadcast, digital and social media, which have led to demonstrable bottom-line growth. About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.     Listen + subscribe on Stitcher or Apple Podcasts.