How to Gain Leverage in Negotiations

On the latest Automotive Insiders, Matthew Smith, President and CEO of 3C Software, breaks down why suppliers who build their own bottom-up cost model — rather than reacting to whatever number a customer offers — walk into negotiations with real leverage. He and host Jason Stein follow that discipline into today's tariff-driven pricing environment, where suppliers who can reprice in hours instead of weeks are the ones winning the bids, the others lose.