EPISODE · Feb 2, 2010 · 57 MIN
How To Generate Leads with B2B Social Networks
from On the Record...Online · host Eric Schwartzman
How do you use B2B social networks to support complex sales? In all my research, I found very few B2B companies with social media programs anywhere near as sophisticated and effective as the shared marketing program as the SAP Community Network. In fact, it may the greatest B2B social networking case studies of all time.…
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