Hey, how's it going? Are you wanting to use Facebook ads to specifically generate high quality leads? If you are, that's something I've done a lot of. I've generated well over 20,000 leads in my own business. Facebook ads is one of the main ways I've done that. And I have a done for you agency.
that helps with ads as well. So I've got a lot of experience in this area, specifically if you're in a service-based business, such as an agency, such as a high ticket coach or a network marketer or consultant, something like that. That's my bread and butter, has been for over a decade. Okay, so I can never guarantee results, but these are the campaigns that are working right now in the exact type of business that you're building. And if you do want more information on that service or my other service that I offer, you can take a look at the top link that is in the top comment underneath this video. Hopefully there's either a waiting list or information and you find it useful. So let's look, there's a couple of campaigns.
that really do work to generate leads through Facebook ads. I'm just going to give you both of those. So the first one is we use short videos, right about one to two minutes long, and we teach something beneficial to our potential audience member. So it really wants to be something that answers a question or a problem in relation to the service that you're offering. I'll use my own business as an example. So something that I offer is a done for you lead generation service. And so I would think to myself, what kind of problem does a business owner have that isn't generating enough leads? Let me sort of create a short video that gives them some help on that.
And I would create a video, 120 seconds. Hey, listen, you know, if you're not generating enough leads, here's a solution. And I would give them a little bit of advice. And what I'm going to do is I'm going to put that video in front of my potential audience. And what I'm going to do is after a couple of weeks of doing that, I'm going to then retarget people who've watched more than 50% of that video with something more direct.
talking more about my service, offering them a consultation, something that has them signify, yes, I do want to take a look and buy what you've got. And so what we can do is we can weed out all the people that aren't really interested enough because they didn't even watch half the video. But if they watch more than half, that tells me the subject matter is something that means something to them. They're a perfect fit. So I can pop up with another little video or another picture.
and say, hey, you watched a video of mine recently. Do you realize that I don't just offer tips out here on Facebook? I'm also able to offer this service. You'll see my calendar link beneath this video. Book a consultation. We'll go through this, this, and this, and it may be a really smart decision for your business. Who knows? Let's find out. Something like that. So that's campaign number one. That tends to work better if you have a lower budget, because you can run the video views first, and then you can run the retargeting after. So we don't have to have that higher budget, maybe $5, $10 a day for something like that can work. Next campaign would be something that requires a higher budget, but does work quicker.
And this would be where we have a conversion ad, specifically where we put an opt-in page in front of our audience. And when they've opted in, they then take a next step, which allows one-on-one communication. So we offer something in an ad. Text ad works good for this. We offer something in the ad. Again, we call that a problem. We talk about a solution that we found, and we offer them a chance to take a look at that same solution by clicking on the link.
We grab their email. Now we're building a list. So if they're not ready to buy right now, we still have a second bite of the cherry. It gives us increased value for our client so we can make more money in the future as well. And then what we do on the next page is we say, hey, here's the thing that I offered you. I would also like to offer you this. Or here's where I deliver this thing that you've asked for. It's inside my Facebook group. Click here to join. Or it's inside my WhatsApp group. Or we will cover that demonstration on a consultation. So we're getting multiple things at once.
we're getting an email list member, we're getting a one-on-one consultation, and we're able to build value by giving them some kind of giveaway, some kind of thing. That, for me, minimum of $30 a day, gives enough space for Facebook to optimize that campaign and find more of the right people. That's it. I mean, I could waffle on for another five to 10 minutes and draw stuff on a whiteboard that you don't need, but those really, for me, are the only two campaigns that are really working to generate quality leads. What about messenger ads, Richard? What about getting people to comment on stuff? I found that those get a lot of engagement. You get a lot of comments. You get a lot of people on that initial message, but they're not really high quality. They're the kind of people that just click around.
They're clicking on a whole bunch of ads. They're not really serious. What we want or what you want, I would suppose, surmise, is you want an actual lead that's going to become a sale. It's going to become a purchase. And for me, these two campaigns work way, way, way better than anything else when we've got that purpose in mind. I hope you find it useful. If you want some more help with your ads, that is something I offer. If I have space and if you qualify, take a look at the link in the top comment. I hope you found this useful. Any questions, stick them in the comments. And as I always say, we'll create a day in a life that counts. Always have more desires and excuses if you're a subscriber. We'll catch you in the next one. Bye for now. Have a good day.