How to generate more sales - Guest Ian Cartwright Author of The 6 Fundamentals of Sales Know-How

Special guest Ian Cartwright, in today’s episode, we chat to him about his brand-new book 6 Fundamentals of sales know-how, which is THE HOW TO SALES HANDBOOK FOR NEW B2B SALES PROFESSIONALS AND SME OWNERS. We cover the six sales fundamentals in this podcast. This podcast is a goodie if you need help with your sales or your team needs support! How to identify the problem you are solving for your clients/customers. Who the book is for, target B2B sales professionals. How to write a book How to understand yourself from a sales perspective Understanding who your customers are, where they are, and why you should focus on them. Where should you sell? First, with your existing customer base by loving the customers you have. how to identify white space, i.e., if you have six products and a customer is only purchasing 2, try to understand how to sell more to them Methodology of sales – i.e. knowing how to sell. Proactive account management to generate sales 80/20understand who your “gold” customer are and love them! How to connect authentically with your customer. Why adding value is a great tactic to engage more authentically. Follow up process – what not to do. You can get the book at the below link https://www.iancartwright.co.nz/the-6-fundamentals-of-sales-know-how