How to Generate Mortgage Leads & Scale with Tech ft. Russell Petty | Local Leverage Ep. 23

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Russell Petty, Founder of Willow Home Loans & Chief Technology Officer at Milestone Mortgage Solutions.Russell built his first brokerage at 21, sold its tech division for seven figures before 25, and is now ranked among the top 1% of loan officers nationwide.He breaks down how to generate consistent mortgage leads and scale operations through smart technology and targeted audience strategies.Russell shares insights on:✅ How to define your specialized mission✅ How to identify your ideal target audience✅ How to build a consistent, scalable lead generation engine✅ How to use technology to grow faster and smarter✅ How to evolve from founder to growth-focused executiveIf you're a mortgage broker, loan officer, or local business owner aiming to scale, this episode delivers the actionable playbook you’ve been looking for!🎧 Listen & Subscribe:🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage📺 Watch More Episodes:🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa📲 Follow Local Leverage:🌐 Website https://www.propertyradar.com/learn/l...📸 Instagram:   / localleverage_ig  📘 Facebook:   / localleveragepodcast  📲 Follow Mark Hockridge:🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/🔗 Instagram:https://www.instagram.com/markhockridge/📲 Follow Russell Petty:🔗 LinkedIn: https://www.linkedin.com/in/russellpettyjr📸 Instagram: https://www.instagram.com/mortgagesbyruss📲 Follow Willow Home Loans:📸 Instagram: (Charlotte office) https://www.instagram.com/explore/locations/103476258955552#MortgageMarketing #WillowHomeLoans #LeadGeneration #MortgageBrokerTips #LoanOfficerSuccess #TechInMortgage #RussellPetty #LocalLeveragePodcast