How to Generate Social Media Buzz For Your Product Launches with Yen Japney

Send us Fan MailIn today’s episode of The Kim Barrett Show, we’re revisiting one of our best episodes that has helped many news business owners to deliver a successful product launch.The lovely Founder of Curve Sculpting Yen Japney joins us today to discuss her journey to success as a self-made entrepreneur. We talk about the benefits of influencer marketing, how to maximize its opportunities to scale, and how you can also use the power of influencers to promote your products!If you loved this episode, don’t forget to subscribe, rate, and share this podcast! See you in the episode!  What we discussed in this episode:Introduction [00:00]Yen’s introduction for what she does [01:14]Her reason for launching Curve Sculpting [02:21]The work she put in to sell out in her first month [07:19]How to use influencers effectively without overspending [10:04]It’s not about the no. of followers, but the engagement [12:12]How much influencers charge [13:29]Red flags to watch out for when choosing an influencer [14:34]Not every influencer post will work for you [16:35]How Yen finds the influencer she uses [19:02]Test the idea first before stocking up on inventory [21:11]What’s next for Yen [22:18] About Our Guest: Growing up raised by a single mom, Yen Japney knew the value of hard work. Her passion for beauty led her to start Billionaire Beauties, her e-commerce company selling colored contact lenses. During the COVID-19 pandemic, Yen decided to launch another product, a waist trainer under her brand Curve Sculpting. Within her first month, she was able to sell out through navigating and utilising ‘Influencers’. Resource Links:Connect with Yen Japney (https://www.instagram.com/yenjapney/?hl=en/) Your Social Voice Website (https://www.yoursocialvoice.com.au/)Become the Mogul of your industry (https://www.mogulcall.com)Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with The Kim Barrett Show:Subscribe on YoutubeFollow Us on Facebook Thanks for checking out today’s episode! Be sure to tune in for the next one, subscribe, and share this podcast.See omnystudio.com/listener for privacy information.Resource Links:⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)Connect with Kim Barrett:⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrettThank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.