How to Get a Cookbook Deal: Literary Agent Sally Ekus on Pitching, Publishing & Food Media

from Not From Concentrate · host Catherine Smart

On this episode of Not From Concentrate, Sally Ekus shares her journey from growing up in a culinary publicity household to becoming a successful literary agent herself, despite studying social work during college. Sally talks about how getting into improv comedy has helped to shape her professional life as a publisher, particularly in redefining her relationship with fear and failure. As a true pro, she offers helpful insights into finding an agent for those wanting to pitch a cookbook. Their honest discussion emphasizes the importance of community support, self-care, and staying true to one's creative vision amidst the chaos ensuing around us, and in our own kitchens and brains.Click Here to sign up for the Not From Concentrate newsletterSign up for the NFC newsletter here: https://catherinesmart.substack.com/Check out Catherine's website: https://www.catherinesmart.com/podcastFollow NFC on Instagram: https://www.instagram.com/notfromconcentratepod/Follow NFC on TikTok: https://www.tiktok.com/@notfromconcentratepod?_r=1&_t=ZP-91UDdutZOXfFollow Catherine on Instagram: https://www.instagram.com/catherinesmart_Listen to the NFC podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/not-from-concentrate/id1849667703?l=es-MXListen to the NFC podcast on Spotify: https://open.spotify.com/show/4SZkwq43lAyBt5MFBY5TLy?si=8704410057314570&nd=1&dlsi=506cacaea3e94be0Connect with Catherine:Podcast websiteWatch the episodes on YouTubeFollow Catherine on InstagramThe Not From Concentrate Podcast InstagramCatherine's TiktokThe Not from Concentrate TiktokConnect with Sally Ekus:Sally’s Substack, where you can find Not So Secret AgentSally’s publisher profileSally’s InstagramNot From Concentrate team:Catherine Smart, Host/Executive ProducerKevin O’Connell, Audio and Video ProductionAllie Miller, Associate Producer

What this episode covers

On this episode of Not From Concentrate, Sally Ekus shares her journey from growing up in a culinary publicity household to becoming a successful literary agent herself, despite studying social work during college. Sally talks about how getting into improv comedy has helped to shape her professional life as a publisher, particularly in redefining her relationship with fear and failure. As a true pro, she offers helpful insights into finding an agent for those wanting to pitch a cookbook. Their honest discussion emphasizes the importance of community support, self-care, and staying true to one's creative vision amidst the chaos ensuing around us, and in our own kitchens and brains. Click Here to sign up for the Not From Concentrate newsletter Sign up for the NFC newsletter here: https://catherinesmart.substack.com/ Check out Catherine's website: https://www.catherinesmart.com/podcast Follow NFC on Instagram: https://www.instagram.com/notfromconcentratepod/ Follow NFC on TikTok: https://www.tiktok.com/@notfromconcentratepod?_r=1&_t=ZP-91UDdutZOXf Follow Catherine on Instagram: https://www.instagram.com/catherinesmart_ Listen to the NFC podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/not-from-concentrate/id1849667703?l=es-MX Listen to the NFC podcast on Spotify: https://open.spotify.com/show/4SZkwq43lAyBt5MFBY5TLy?si=8704410057314570&nd=1&dlsi=506cacaea3e94be0 Connect with Catherine: Podcast website Watch the episodes on YouTube Follow Catherine on Instagram The Not From Concentrate Podcast Instagram Catherine's Tiktok The Not from Concentrate Tiktok Connect with Sally Ekus: Sally’s Substack, where you can find Not So Secret Agent Sally’s publisher profile Sally’s Instagram Not From Concentrate team: Catherine Smart, Host/Executive Producer Kevin O’Connell, Audio and Video Production Allie Miller, Associate Producer

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How to Get a Cookbook Deal: Literary Agent Sally Ekus on Pitching, Publishing & Food Media

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This episode is 49 minutes long.

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This episode was published on March 10, 2026.

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