How to get a customer to choose you (and bagels)”

What this episode covers

On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels. We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion. We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.

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Frequently Asked Questions

How long is this episode of Idea to Startup?

This episode is 15 minutes long.

When was this Idea to Startup episode published?

This episode was published on September 30, 2020.

What is this episode about?

On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels. We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the...

Can I download this Idea to Startup episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.