How to Get a Job in Marketing in 2026 (Become an Asset)

Sean Williams is a 30-year marketing veteran and is the founder of Dashboard Marketing.If you care about building a meaningful career or resilient business with a brand that truly delivers this episode is for you.Today Sean will cover:🔹 What people look for when hiring🔹 How to keep yourself open to opportunity🔹 Understanding that careers evolve over time🔹 The importance of using AI to augment your ability🔹 How brand is a promise that you need to deliver onFollow Sean:🌐 Website 👉 https://dashboardmarketing.ca/🔗 LinkedIn 👉 https://www.linkedin.com/in/seanwillliams/⏱️ Timestamps:00:00:00 Speaking to students about getting a job in marketing00:01:41 Be open to other roles in the industry00:02:40 It’s hard to be good at sales 00:04:30 Be valuable to potential employers00:07:29 Biggest issue when finding a marketing job today00:09:05 Using AI in school vs. in the real world00:10:24 How to use AI to improve your skills and value00:12:42 Differences between personal and business social media use00:14:11 How to deal with negative customer interactions00:17:53 Where is the responsibility to learn customers success?00:19:48 Understanding your strengths00:21:01 Sean’s background00:22:53 Why marketing?00:25:19 Getting laid off and starting a business 00:27:58 Influence parents had on becoming and entrepreneur00:30:17 Finding a sense of purpose in work00:33:33 What has change in marketing over the years00:35:36 How companies get brand wrong00:37:29 The immense damage of not caring for your customers 00:40:14 Don’t forget to focus on customer retention00:41:43 Preparing for a job interview00:43:24 Biggest problems customers are trying to solve00:46:04 Think about your brand early on in your business journey00:47:25 What can entrepreneurs do to help with their marketing 00:49:12 You have to network 00:51:28 LinkedIn is important for business and job hunting00:54:24 Getting into business with your spouse 00:56:17 The importance of partnering with someone the complementary skills00:57:24 Finding balance as an entrepreneur00:59:25 We have different seasons as our businesses grow and evolve01:02:49 Other things that employers look for in new hires01:03:46 Businesses often don’t fully understand brand01:06:53 It’s not about you, it’s about the customer01:08:52 Final takeaway message