How To Get a Tesco Listing in 6 months - BOTIVO, DIRTEA, All The Aunties, big fish founders - Brand Building Masterclass

If Oasis did Supper Clubs they wouldn’t come close to HUNGRY Productions Bonfire Banquet.Okay…okay… I jest... I jest.But, my wonderful friends, this one was a CERTY BANGER!!!Absolute Wave Donny speaker line up:- Imme Ermgassen, Botivo Drinks | B corp- Andrew Salter, DIRTEA- Perry Haydn Taylor 💚, big fish®- Riya Patel, All The AuntiesHosted at London hottest new gaff, ISLAND Kings Cross at Mare Street MarketRun by two legendary Michelin Star chefs Tom Brown and Brad Carter.ON THE MENU:Avoiding category pigeonholingNiche focus vs. mass-market expansionBuilding credibility before awarenessPackaging as primary advertisingCommunity-first brand buildingIdentity and lifestyle brandingEarly adopters vs. mainstream consumersPaid media vs. organic creativityRetail + distribution challengesAgency pitfalls and resource misallocation