How to get actionable feedback from customers and your team - Doug Villella

In this episode, Doug Filella, Director of Digital Commerce and Growth Enablement at APG, shares insights on building and scaling e-commerce operations within a smaller organization. Topics include operationalizing marketing, leveraging customer feedback, and future trends in e-commerce technology. Want any help Personalizing Every Customer Touchpoint? Check out ⁠⁠https://Mobile1st.com⁠⁠. Interested in talking to Justin or getting on the show, find him on Linkedin: ⁠⁠https://www.linkedin.com/in/justinaronstein/⁠⁠ Insights: Building scalable marketing operations Operationalizing customer data and feedback Future of AI and technology in e-commerce Chapters (00:00:03) - Interview: Doug Valella, Director of Digital Commerce and Growth Enable(00:01:53) - Having just started an E-Commerce org, what's the challenge(00:04:50) - What were the 3 Steps to Operationalize your Marketing Operations?(00:09:48) - Setting the Team Up for Success(00:14:42) - How Much of Your Team Is Focused on Traffic Acquisition?(00:16:55) - Over communication in the sales department(00:19:15) - How To Drive Traffic and Conversion on Your Site(00:20:10) - How to Sell O-rings(00:23:01) - Teaching the Customer Through Communication(00:28:01) - Sales Manager: On a Regular Schedule With Customers(00:29:47) - What's the Part 1 of the Job that You Dread the Most(00:31:14) - The Need for AI in Business(00:34:04) - APG CEO on E-Commerce and the Next Evolution(00:35:32) - E-commerce: The future of the business(00:41:10) - Where to Connect with People in the Data Center?(00:43:47) - Doug, it was a pleasure talking to you