How To Get Big Name Clients For Your Small Agency

In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff.And he’s had some HUGE name clients.Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast.He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record.In this conversation, Callum reveals:- The strategy he used to land his very first clients with NO reputation or track record 👀- Why cold outreach completely failed him - and what he did instead to get high-profile potential clients to reply- How he turned one successful client into referrals, bigger opportunities and long-term retainers- How he got his own podcast guests to become paying clients- The PAINFUL lesson a huge business name taught him about hiring- The formula he uses to go viral with brand content every single time 🔥- Why you need to say NO more than you say YES - and how that’s been the biggest unlock for him to get to 7 figuresIf you’re trying to win clients but feel held back because you don’t have a portfolio, testimonials or a big personal brand yet, this episode is your playbook.Callum shares exactly how he built credibility before he had any, and some client acquisition strategies you can use in the early days to completely change the trajectory of your business 👀------This episode is brought to you by our sponsors: Mavericks Founders Network.If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that.Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you.If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.Sign up here: https://atomic.site/mavericks------00:00 From Startup to Seven Figures05:16 Meet Callum, Founder of 7x06:44 Building an Agency That Scales09:55 The Skills Every Founder Needs13:48 Landing Your First Big Clients17:04 The Mindset That Changed Everything20:11 Why Most Agencies Stay Small24:22 Learning From the Best in the World27:22 How to Measure Real Client Success29:29 Choosing the Right Clients33:15 The Power of Saying No34:17 Building a Brand That Attracts Opportunities37:33 The Reel That Landed Red Bull39:35 Why Visibility Creates Leverage41:34 What Not to Share Online43:02 Stepping Out of Delivery44:04 Building a Business Without You45:25 The Podcast Strategy That Opened Every Door47:35 Finding Time to Think48:48 How to Build a Great Podcast50:35 The ATOMIC Clock: Business Advice51:52 Books Every Founder Should Read53:10 Suman's Takeaways-----Callum's LinkTree: https://linktr.ee/heycallum?utm_source=linktree_profile_share&ltsid=5f7b5533-b66e-4b68-9f21-038f66be737e-------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing