EPISODE · Sep 12, 2022 · 38 MIN
How To Get Executive Buy-in for SEO
from Content and Conversation: Organic Growth Insights from Siege Media · host Loom, Nick Lafferty, Siege Media, Ross Hudgens
Show Notes:00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom00:51: Important pre-executive pitch steps to ensure it’s received well6:23: What to do in your first 30 days at an organization9:27: How to execute a pitch to your executive team12:14: Scale-back on projections, keep it realistic15:01: How to deal with push back, unrealistic time expectations17:29: Common mistakes when failing to get buy-in20:12: How to execute after making the pitch24:17: How to overcome obstacles within an organization26:24: Is SEO education necessary pre-pitch?29:00: Final tips, tactics, and recommendations32:18: Using domain authority to give time expectationsShow Links:Follow Nick on LinkedInFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Pitching to an executive team that wants quick results can throw you into a high-pressure situation. Implementing and investing in SEO strategies that will get executives on board is a delicate situation to navigate. Luckily, Nick Lafferty, Senior Manager of Growth Marketing at Loom, sat down with Ross to chat about navigating an executive pitch, who to involve from your team, and how to execute one flawlessly (or pretty close to it). With several years of growth marketing experience under his belt as both a freelancer and at companies like Mailgun, Nick knows the common successes and pitfalls of pitching SEO strategies. To overcome these obstacles, Ross and Nick discuss keeping client’s expectations realistic, dealing with unreasonable time restraints, and how patience is a virtue when it comes to SEO strategies.
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How To Get Executive Buy-in for SEO
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