How to Get Featured in the Media (Without Hiring a PR Agency) with KJ Blattenbauer [Ep 238]

Do you ever see the same experts getting featured in Forbes, on The Today Show, or in major publications - and wonder how the hell they’re doing it?In this episode, I’m joined by KJ Blattenbauer, founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, KJ helps overlooked experts and founders turn credibility into recognition - and visibility into revenue.And here’s the best part? She makes PR feel simple.We’re breaking down exactly how to get started with media pitching (even if you’ve never done it before), how to build your own media list, what to actually say in a pitch email and why visibility isn’t about ego… it’s about leadership.What You’ll Learn in This Episode:Why visibility is a leadership skill - not an ego playThe simple “housekeeping” step most business owners skip before pitchingHow to find journalists already covering your industryWhat to include (and NOT include) in a pitch emailWhy 75% of media wins happen on the follow-upHow to know which publications actually matter for your audienceGuest Spotlight: KJ Blatten BauerKJ Blatten Bauer is the founder of Hearsay PR and bestselling author of Pitch Worthy. With nearly 30 years in public relations, she helps experts and founders turn credibility into recognition - and visibility into revenue. Her clients have been featured in outlets like Forbes, Architectural Digest, and The Today Show.KJ's Website: https://www.hearsaypr.comPitchworthy: The No-Fluff Playbook to Publicity That Pays OffReady to grow your business without social media or burnout?🎉 Join Email Marketing Skool here:https://www.skool.com/email-marketing-skool/aboutp.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!