How to Get Free Press for Your Etsy Shop with Gloria Chou

In this episode, I’m joined by Gloria Chou, PR expert and founder of Gloria Chou PR, to break down how Etsy sellers can get massive media coverage—without paying for agencies or ads. Gloria shares how she went from being a U.S. diplomat with zero media contacts to landing press features through her signature CPR pitching method.We dive into practical strategies for getting featured in gift guides, pitching journalists effectively, and using tools like AI and Substack to make DIY PR simple and repeatable. If you're ready to grow your Etsy visibility and credibility, this episode is packed with gold.Be sure to watch Gloria’s free masterclass for Etsy sellers and creatives: 👉 https://gloriachoupr.com/masterclassIn this episode, we cover: [03:50] Why PR Is a Game-Changer for Etsy Sellers [05:09] The Difference Between Marketing & PR [07:27] The CPR Pitch Method Explained [11:38] AI Tools to Find Angles & Publications [13:02] Free Resources for Finding Journalists [15:56] Gift Guide Pitching Timelines [18:27] Real Success Stories from Makers [20:54] Tips for Product Bundles & Gift Sets [23:16] Pitching Apparel & Print-on-Demand [26:00] Follow-Up Tips That Don’t Feel SpammyConnect with Gloria: 📸 Follow on Instagram: @gloriachoupr 💻 Watch the free masterclass: gloriachoupr.com/masterclass 📩 DM her the word “Dylan” on Instagram for a free bonus pitch resource!About Gloria:Gloria Chou is a small business PR expert and creator of the CPR Pitching Method, which has helped thousands of entrepreneurs get featured in outlets like Forbes, Oprah Daily, BuzzFeed, and more—all without paid ads or PR firms. Her mission is to make publicity possible for underdog founders through proven DIY strategies.Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence. 📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Results dylanjahrausreviews.com📷 Instagram https://www.instagram.com/dylanjahraus/👋 WHO AM I?I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.