How to Get from Lead to Client with Chris Nelson

Welcome to episode 180 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Nelson, the Senior Manager of Vertical Marketing at CallRail to discuss how to convert from a lead into a client.   Chris Nelson is the Senior Manager of Vertical Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer durables and professional services, Chris leads CallRail's efforts to grow in key industries and is responsible for the lead intelligence platform's Go-To-Market strategy and activities in partnering with lawyers and law firms. A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and mid-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved full-time to the company's business side, where he was responsible for Strategy and Marketing, including all strategic planning, business development, and marketing activities. Chris played a key role in the company's efforts to build a service culture and expand geographically into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.     What you'll learn about in this episode: Learn what CallRail is and what they do How CallRail products can help your Law Firm The importance of tracking where your leads come from What conversion intelligence is and how it can benefit your Law Firm How to improve your clients experience   Resources:  https://sta.mx/lt1 https://www.linkedin.com/in/christopher-nelson-205588140/ https://twitter.com/CallRail https://www.facebook.com/CallRail   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind