How to Get High-Value Clients & Appointments Through Specialization | Justin Mattera

Justin Mattera is the CEO of Mattera Management, a marketing company that helps churches, non-profits, and businesses to connect with a greater audience in the world. Today, we’re talking about service specialization. In this episode, we also talk about: • Why Justin decided to specialized mostly on non-profits • How can specialization help attract high-quality appointments • What was Justin's biggest fear when he specialized • What factors to consider before choosing the niche to specialize • How to deal with the possibility of losing potential deals when you specialize