How to Get Into the Minds of Your Customers (E117)

George Lawrence Founder & CEO, MerchantWords Bio: Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 100,000 entrepreneurs achieve e-commerce success. A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world’s first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: http://merchantwords.com/bizofecomhttp://youtube.com/MerchantWordsOfficialhttp://facebook.com/MerchantWordsOfficialhttp://instagram.com/MerchantWordshttp://twitter.com/MerchantWords Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with George Lawrence about how to get into the minds of your customers. This is a business of e-commerce. Episode one 17. Welcome to the business of eCommerce. The show that helps e-commerce retailers start, launch and grow their eCommerce business. I mean host Charles Palleschi and I talk today with George Lawrence. George is the founder and CEO of merchant words or the merchant words. He helps entrepreneurs, brands and agencies discover new opportunities that chiefs discussion with product launches, run profitable advertising campaigns online, Amazon and beyond. I asked George and the show today chat about some ways you can get into the minds of your customers. So, Hey George, how are you doing today? George (00:46): Fantastic. Thanks for having me on. Charles (00:48): Yeah. Awesome to have you on. Definitely love the concept kind of getting into the mind of your customers. Um, I like from a high level and then kind of talk about, I love talking about kinda how you actually do that tactically. Like, what are some ways, um, you know, as an eCommerce retailer, everyone says that everyone says you need to get in the mind of your customer is, it's kind of something we've heard again and again, but I love talking about some ways on how to do that as a retailer. I like, and you know, I've heard before like reach out to them and talk to them, that sort of thing. But you specialize in this. What are some things you would recommend as far a retailer out there? George (01:25): Great question. You'll, you know, let me tell you first. What I see people do and when I see people do is they chat with their friends. First of all, I was like, Hey, if I built this, would you buy it? I'm like, Oh brother, you know, you gotta you gotta get some real opinions. Uh, but you know, the interesting thing is it's so easy to do this, but so few people really kind of make it a priority and that, that astounds me. So one of the things that I like to tell folks is, look, you got to remember that people don't search using the physical aspects of the product. People don't search for, you know, I need something that's so many inches tall and so many inches wide, et cetera. People search for the need that they have or the problem they're trying to solve.