How to get leads online – HEATHER PORTER | DMR #63

Heather Porter is a mentor to small business owners struggling to grow their business online and Co-Founder of the Digital Agency Autopilot Your Business. She is co-host of a popular online marketing podcast listened to regularly in over 80 countries, publisher of a digital magazine, and has co-authored 4 books. Today on Digital Marketing Radio we discuss the following: How to get leads online What are some of the most effective ways to collect leads online? Once you have a lead, what do you do with them? And how can you convert a lead into a sale using marketing automation? In late 2014, what are some of the most effective ways to collect leads online? For small businesses, the importance of building up your brand before you focus on advertising Where to include your call to action Why it's important not to use the same call-to-action through all of your content Where to include your call-to-action in your YouTube video A great tip for driving leads from Kindle books The importance of strategically positioning opt-in forms Heather's recommendation for email marketing software How to turn your lead into your customer Why you need to offer a specific signature product or service Is it important to include a telephone number on your website? How you can use Google Hangouts to answer general questions from your customers Tools to improve interaction with Google Hangouts Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Basecamp [Project management tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Help Scout [Help desk software] Slack [Customer communication tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Get your autoresponders set up! Spend a little time to write your first few emails in the sequence including your first couple as stories, your middle ones content and your last ones as call-to-action. See Heather's autoresponder in action at AYBGuide.com.