How to Get Marketing a Bigger Seat at the Table with Allison MacLeod CMO of Flywire

from Scratch: CMO Interviews · host Rival

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at [email protected], we’d love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024

What this episode covers

Welcome to another episode of Scratch! In this week's episode Eric Fulwiler is joined by Allison MacLeod, Chief Marketing Officer of Flywire. Flywire is a global payments enablement and software company, on a mission to deliver the world’s most important and complex payments. Flywire has over 2700 clients, supports more than 140 currencies, serves more than 240 countries and territories and employs more than 750 people. Allison MacLeod, joined Flywire as the EVP of global Marketing at Flywire, since March 2021 she became the Chief Marketing Officer. Allison is passionate about building and empowering teams and finding the best talent in the industry. Money2020 Vegas, we talked all about the role of marketing within Flywire, and how you best build a strong marketing team. We touched on what the role of the CMO will look like going forward. How has it changed, and how you get CEOs to really understand the role of the marketer? This is a fascinating conversation, tune in!

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How to Get Marketing a Bigger Seat at the Table with Allison MacLeod CMO of Flywire

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This episode is 58 minutes long.

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This episode was published on November 16, 2022.

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