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Jul 22, 2026 22 min

How to Get Media Exposure

from Chatting with The Experts with Paula Okonneh Hosted by Paula Okonneh

Dr Pam Perry, a publicist, podcaster, Speakers Magazine publisher and CEO of pamperrypr.com, talks about how to get known online and secure media coverage. Pam explains PR as part of marketing focused on awareness, outlines how PR, media, and branding work together through a strong digital footprint, and notes that media outlets look for an established brand and assets before featuring someone. She describes her Ready, Set, Go approach: mindset and clarity, assembling assets like headshots, media kits, reels, and press releases, then pitching and speaking. Pam discusses the personal mindset shifts that can come with visibility and why PR must be ongoing. She also shares why she created Speakers Magazine to feature speakers and circulate issues at signature events, with online editions including embedded speaker reels. Timestamps: 00:00 Welcome and Topic Intro 01:53 What PR Really Is 02:10 Branding Media and AIDA 04:29 Cutting Through the Noise 05:41 Who Needs a Publicist 06:44 Ready Set Go Assets 09:12 Packaging Photos and Touchpoints 10:32 Mindset After Big PR 14:15 Speakers Magazine Origin 16:29 Magazine Impact Stories 19:13 Brand Touchpoints and Voicemail 20:08 How to Connect and Wrap Up Get In Touch: If you're interested in connecting with Dr Pam Perry, you can email her at [email protected] or reach her via her website (www.pamperrypr.com ), via Facebook (https://www.facebook.com/pamperryprpage/ ), or via her LinkedIn (https://www.linkedin.com/in/pamperryprcoach/). You can check out her YouTube channel (https://www.youtube.com/user/pamperrytv) and her Speakers Magazine (http://www.SpeakersMagazine.com) For those interested in sharing their own stories on "Chatting with the Experts," reach out to Paula Okonneh through her website at chattingwiththeexperts.com or connect via LinkedIn.

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This episode was published on July 22, 2026.

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