How to Get More Customers (It's Not About You)

Most companies don’t lose customers to competition, they lose them because they don’t really understand them.Melissa Hughes is the owner of Marketing Mile where she helps clients from all over the world truly understand their customers.Today Melissa will cover:🔹 Asking the right questions🔹 How to avoid making assumptions🔹 Understanding the customer journey🔹 Using data effectively without getting overwhelmed🔹 Better marketing through a better understanding of your customerFollow Melissa:🌐 Website 👉 https://marketingmile.co/🔗 LinkedIn 👉 https://www.linkedin.com/in/melissahughes/⏱️ Timestamps:00:00:00 Key takeaway from today’s episode00:02:05 Introduction00:06:14 Working with big clients00:10:32 How to avoid making assumptions00:13:49 Why entrepreneurs often don’t think about their customers00:17:02 Melissa’s transition to entrepreneurship00:22:10 Odum’s transition to entrepreneurship00:25:51 Starting point to understanding your customers00:32:07 Understanding pain points of customers’ day00:35:10 Customer journey00:46:30 Making data-driven decisions00:48:53 Run intentional experiments00:50:03 Example of great customer understanding00:52:47 Is AI helpful for understanding customers?00:58:30 How to nurture customers to keep them01:01:47 Marketing mistakes by small businesses01:05:34 Last word to entrepreneurs