How to Get More Leads and Sales for Your Coaching or Consulting Business – In Just 7 Minutes with Sharon Henderson

 Find out how to overcome that tech overwhelm feeling and find the best and right digital marketing system for you Learn why you shouldn’t be focusing on attracting everybody and instead focusing on your specific target audience Understand why knowing first who really is your ideal client and their pain points is important when finding the right marketing strategy Resources/Links: Wanting to Learn How to Launch Your New Digital System in the Fastest Possible Time? Find out more on how you can get more leads and sales by enhancing your digital marketing: www.sharonxhenderson.com/free-digital-marketing-system Summary Have you been struggling with getting more leads and sales that it just seems impossible to get the clients and profit you ever so wanted? Are you looking for the right marketing strategy that will help ease your tech pain and confusion? Do you want to learn how you can launch the new digital system that will promise you better clients, better profit in a shorter time? Sharon Henderson has an award-winning digital marketing agency that helps coaches generate more leads and sales through cohesive digital systems that include a website, sales funnels, automation, and more. In this episode, Sharon talks about the new and best digital system that could be the answer to your marketing and sales problems. She also shares her insights on what you should ask yourself and reflect on to further learn more about your target audience and use that information to enhance your marketing system. Check out these episode highlights: 01:14 – Sharon’s ideal client: “My ideal client is a coach or consultant who’s either just starting out and needs systems for whether you have the ROI entry-level method for them. And we have the ROI full methods for those that are established, coaches and consultants.” 01:39 – Problem Sharon helps solve: “Well, a lot of our clients have major tech overwhelm. They want to do what they love doing. They don’t want to be having to fiddle with all the technology.” 02:14 – Typical symptoms that clients do before reaching out to Sharon: “So it’s often coaches and consultants. Quite often, they’ve come through the institute, the Coaching Institute, and what is focused on there, in terms of marketing, is very, very limited.” 03:23 – Common mistakes that people make before they find Sharon’s solution: “The biggest one is that they cast the net far too wide. They try to attract everybody. And if you do that, then you’re going to end up not attracting anyone, and certainly not people that you want, the people that you want to serve who can afford you and value your services.” 05:02 – Sharon’s Valuable Free Action (VFA): “The first thing that they need to do is have a look at their current presence and ask themselves, do they know with real certainty who it is that they want to serve? And are their existing marketing efforts really tailored for that?” 05:30 – Sharon’s Valuable Free Resource (VFR): Check out Sharon’s Digital Marketing System Offer: www.sharonxhenderson.com/free-digital-marketing-system 07:02 – Q: Why is my offer such a great investment? A: The system combined with a great design that we also infuse into everything that we create is going to promote their personal brand as a coach or consultant and they just work. The systems work. Tweetable Takeaways from this Episode: “If you apply the right kind of digital marketing strategies, then your clients will have high-quality customer journey that they need.” -Sharon HendersonClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Sharon Henderson. Sharon, a very warm welcome. Thank you for turning up and whereabouts are you hanging out? Sharon Henderson 00:25 I’m hanging out in Auckland in New Zealand right now. Tom Poland 00:28 The city of sails and the city of four seasons in one day, and my hometown, in fact. Beautiful part of the world when you’re on a lockdown, which you will be soon, actually? Let’s not go there. Alright. So for those who don’t know Sharon, she’s an award-winning digital marketing agency. She helps coaches generate more leads, and more sales through cohesive digital systems including websites, sales funnels, automation, and more All that stuff that we know works so well but gives us headaches to sort out. That’s the stuff that Sharon is an expert in! The title today is, “How to Get More Leads and Sales for Your Coaching and Consulting Business”. Sharon’s going to share with us how to do that in just seven minutes. Sharon, our seven minutes starts now. Question number one, who is your ideal client? Sharon Henderson 01:14 My ideal client is a coach or consultant who’s either just starting out and needs systems for whether you have the ROI entry-level method for them. And we have the ROI full methods for those that are established, coaches and consultants. Tom Poland 01:31 Perfect! Segmented marketplace. Question number two, six and a half minutes left, what’s the problem you solve for them? Sharon Henderson 01:39 Well, a lot of our clients have major tech overwhelm. They want to do what they love doing. They don’t want to be having to fiddle with all the technology. So we take all that tech to overwhelm away from them. And in return, we hand over a digital marketing system that’s generating leads for them and converting those leads into venturing, Tom. Tom Poland 02:00 Beautiful! Question number three, thank you for that. Six minutes left. Typical symptoms. So someone who needs your services, but hasn’t gotten them yet, what’s going to be going on their business? Kind of what’s the heads up that they would go, “Yep, that’s happening to us. I need to talk to Sharon”? Sharon Henderson 02:14 Okay. So it’s often coaches and consultants. Quite often, they’ve come through the institute, the Coaching Institute, and what is focused on there, in terms of marketing, is very, very limited. So they come out into the world, and then they need to generate leads and convert leads, and they don’t have the systems or the knowledge in place. So that’s where we help them. We help them develop a strategy, a marketing strategy. And then we build the systems that enable them to go forth and attract their dream clients. So that’s what we’re essentially doing. And another is taking away the tech overwhelm for them in the process, Tom Poland 02:52 Right. Because they want to work with people not with bits and bots and- Sharon Henderson 02:55 Exactly. Absolutely! Tom Poland 02:56 So they probably have a 10 out of 10 services they’re offering but it’s trapped in 2 out of 10 marketing, by the sound of it. And so let’s talk about, I mean, these are people that have gone out on their own. They’re assertive. They’re growth orientated. They want to help other people. They want to get more clients in. They’re going to be trying stuff. So question number four, and we’ve got five minutes left, what are some of the common mistakes that you see, coaches themselves, making prior to finding your solution? Sharon Henderson 03:23 The biggest one is that they cast the net far too wide. They try to attract everybody. And if you do that, then you’re going to end up not attracting anyone, and certainly not people that you want, the people that you want to serve who can afford you and value your services. So the first thing they have to do is develop a client avatar. They need to know who it is that they want to serve. What are their pain points? What are the solutions that they can offer them? These things are absolutely crucial. And the majority of the clients that come to us haven’t figured that out, that’s what we help them figure out. Because until they can do that, we can’t get the messaging right to attract the people that they need to attract. So that’s one of the biggest. And then another really big mistake that people make is that they go and pay someone to build a pretty site for them without having any personal brand that’s been created. And so they do things the wrong way around. They pay for the site, and then they often get someone who just makes something that looks aesthetically pleasing but doesn’t actually have in place the customer journey that is required to snag those times. And that’s where we come in and we help people to become more- Tom Poland 04:38 So nice website, no traffic. Kind of like having a beautiful full-color 4k neon billboard sitting in the middle of the Sahara Desert. It Costs you a lot but ain’t doing much. Sharon Henderson 04:48 Exactly! Tom Poland 04:49 Thank you for that. Question five, three minutes left. What I’m after here is valuable free action like a top tip. It’s not going to solve the whole journey, they’ll need you for that, but it might take them, might start them in the right direction? Sharon Henderson 05:02 Okay, so the first thing that they need to do is have a look at their ...