How to Get More Reviews and Reach More Customers Using Direct Mail with Dennis Kelly

Episode 106Dennis Kelly is the Chief Executive Officer of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Dennis specializes in technology, product development, sales, marketing, finance and HR. In this episode, he will give us a sneak peek into how he’s grown his business and offer us some tips to be successful in the ecommerce industry. Learn from Dennis how to get more reviews and customers for your business![00:01 - 04:31] Opening SegmentLet’s get to know Dennis KellyHow Postalytics turned into a fast-growing company[04:32 - 14:44] The Best Time Be An EntrepreneurDennis talks about his fears when he decided to pursue entrepreneurshipHere’s how he overcame all of themWhy Dennis thinks that entrepreneurs should start youngSome sacrifices will also be madeWhat aspiring entrepreneurs should realize about fears[14:45 - 24:16] Why Dennis Invested in a Declining BusinessDennis tells us this story about selling a companyThe importance of digital calendars according to DennisHe explains how direct mail was the predecessor of ecommerce[24:17 - 34:17] Generating Leads From PostalyticsHow entrepreneurs can leverage Postalytics for lead generationWant some Amazon refunds? Check out GetidaPromo code: FTM400Here’s a sneak peek on the backend of Postalytics[34:18 - 47:42] How to Generate More Sales How to get customers to bite your upsell and cross-sell offersIncrease your conversion rates by following these tips from DennisProduct launches can also benefit from direct mails and here’s howHow much should you allocate for direct mail? [47:43 - 51:41] Closing Segment Know more about Dennis in the Fire RoundConnect with Dennis!Links belowFinal words Tweetable Quotes:“As a startup person, I think you always have fears and you have to become comfortable with them. They’re a part of you. They’re not something you can just ignore.” - Dennis Kelly“You have to have a feeling that you can succeed no matter what as long as you work hard enough.” - Dennis KellyResources mentionedBook: A Soldier of the Great WarEmail [email protected] to connect with Dennis or follow him on LinkedIn, Twitter, and Instagram. Check out Postalytics to grow your ecommerce business with direct mail!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> [email protected] US A REVIEW!Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show