How To Get Online Media Placements and PR For Free: Chris Kille - Elevate

Beyond The Story welcomes Chris Kille from Elevate, a business that connects passionate virtual assistants with business owners. Chris shares his method of narrowing his scope of clientele, as well as his YouTube channel that focuses on helping virtual assistants. He also speaks about taking on paid PR opportunities, which can be beneficial for both parties. Sebastian and Chris end the conversation discussing how doing what one loves will equal more money in return. Listeners of Beyond The Story is encouraged to review and subscribe to the podcast!Timestamps[00:00:05] Successful Strategies for Building a Personal Brand Without Hiring a Publicist [00:03:17] Using Harrow and New Tools to Find Sources and Increase Visibility for Journalists [00:06:22] The Benefits of Utilizing Effective Strategies to Get Published and Acquire Ads and Clicks [00:08:58] They further explain the advantages of being featured, such as influence and a boost in search engine result rankings and therefore, overall brand visibility. [00:11:42] The Power of Following Your Passion in Business with Chris [00:14:35] Benefits of Subscribing and Leaving a Review for a PodcastAll Quotes[00:10:53] "I don't personally look at it as cutting corners or cheating. Right? They are essentially selling ads and placements for us instead of advertisers. And from what I understand, it's a pretty significant source of revenue for them. So, everyone who wins in my opinion. Yeah. Absolutely. Yeah." [00:07:08] "Writing an article about shit you know about is hard enough. How do you mitigate through that? Or do you just stiff at some day on it?" [00:11:06] "That was a great response. I I got seen it that way. It's just what my initial hunch and thought process. You asked a traditional journalist about that. They will just rip you to shreds, which for sure not just to poke the bear. But -- Yeah. -- you know, it you're exactly right. That social proof on that it's tough to argue when someone goes, and Google is your name, and they see a plethora of different large publications in addition to the other stuff you've been doing. Great point to that." [00:05:54] "But you definitely check that out. You know, like you mentioned, yeah, I know you work a lot with VAs, help the VAs get place, help people find the right VAs." [00:07:42] "I would then take that, upload that file into Grammarly. And then from there, put the Grammar make sure that the grammar was correct, make sure the spacing was good, I would clean it up, send it over to them." [00:08:29] "I know you probably got tired of reading, so I figured I'd send you a video just summing up everything that I wrote." [00:01:04] "That's why. I'd listen, I got 25 years of sweat equity with that fucker. I'm not giving him a nickel." [00:02:18] "Everybody who's in Apex knows that. It can be really overwhelming. Right? And and a lot of times it's it's designed to be done 1 week at a time and most people, you know, a types we come in and we're like, I'm gonna bang this out a week. Right?" [00:09:06] "Go find the journalist on Twitter too. Exactly. Give them a quick tweet and just, hey, just to let you know, I just submitted a hair logo request on there. I thought I'd, you know, do I do diligence and circle back and let you know about those are those are both great hacks to be able to do it." [00:03:47] "It's putting my name out there more and more frequently. And building those relationships, right, that that we have." [00:13:02] "The entry level type people are not really my game. So, love it." [00:05:01] "On Twitter, there's a very pop 2 popular hashtags, hashtag journal requests singular, J0URN0, request singular and then also requests." [00:10:10] "A PR is a little taboo on there. Was curious to know what your thoughts are." [00:06:39] "Whenever I fi