How to get people to buy into EE part 2

from Energy Efficiency Markets Podcast · host realenergywriters

Lisa Cohn of realenergywriters continues her interview with Dan Ariely, a professor of psychology and behavioral economics at Duke University and author of “The Upside of Irrationality.” He talks about why people don't invest in EE and how to motivate them.

Episode metadata supplied by the publisher feed · Published Mar 9, 2011

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