How to get people to do what you want

What this episode covers

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do. After the talk, Modupe shares three questions to help you reflect on your message delivery. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of TED Business?

This episode is 16 minutes long.

When was this TED Business episode published?

This episode was published on October 6, 2025.

What is this episode about?

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and...

Can I download this TED Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.