EPISODE · Oct 5, 2025 · 11 MIN
How to Get Podcast Sponsors With Only 1,000 Downloads (Micro Sponsorship Strategy)
from Pump Up Your Pod
"You need at least 10,000 downloads per episode before sponsors will even look at you."If I had a dollar for every time I've heard this in podcasting circles, I'd have enough to sponsor someone's show myself. This advice has convinced countless podcasters that monetisation is off-limits until they hit some arbitrary download threshold. It's not just misleading, it's costing you money right now.After helping dozens of podcasters at Bamby Media secure their first sponsors, I can tell you that smaller shows have a distinct advantage that most creators haven’t explored: micro sponsorship.In this episode, I explain what micro sponsorship is, how it works, who to target and how much to charge.BAMBY MEDIA LINKS:Our Learn Descript ProgramMonetising Your Podcast CourseYouTube ChannelOur ServicesGEAR WE USE HERE AT BAMBY MEDIA:SE Dyncaster DCM8Elgato Wave Mic ProXLR CablesSony ZV E10Elgato CamlinkAputure Amaran 200d LED Video LightAputure Light Box MinPre-Amp/Mixers we recommendFocusrite Clarett+Rode Streamer XRodecaster Pro IIRodecaster Pro Duo
What this episode covers
"You need at least 10,000 downloads per episode before sponsors will even look at you."If I had a dollar for every time I've heard this in podcasting circles, I'd have enough to sponsor someone's show myself. This advice has convinced countless podcasters that monetisation is off-limits until they hit some arbitrary download threshold. It's not just misleading, it's costing you money right now.After helping dozens of podcasters at Bamby Media secure their first sponsors, I can tell you that smaller shows have a distinct advantage that most creators haven’t explored: micro sponsorship.In this episode, I explain what micro sponsorship is, how it works, who to target and how much to charge.BAMBY MEDIA LINKS:Our Learn Descript ProgramMonetising Your Podcast CourseYouTube ChannelOur ServicesGEAR WE USE HERE AT BAMBY MEDIA:SE Dyncaster DCM8Elgato Wave Mic ProXLR CablesSony ZV E10Elgato CamlinkAputure Amaran 200d LED Video LightAputure Light Box MinPre-Amp/Mixers we recommendFocusrite Clarett+Rode Streamer XRodecaster Pro IIRodecaster Pro Duo
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How to Get Podcast Sponsors With Only 1,000 Downloads (Micro Sponsorship Strategy)
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