How to Get Press, Tips from Mobilegamer.biz

How do game companies get press for their new games, big company moments, or new hires? We ask Neil Long, founder and editor of Mobilegamer.biz, for tips and tricks on how to approach game media to get press. Neil Long is the founder and editor of mobilegamer.biz, a new site for the mobile games business. He started out in games industry journalism almost 20 years ago, and before launching mobilegamer.biz he spent seven years at Apple as an App Store games editor, working out of the London office.