How to Get Promoted by Creating a New Role for Yourself

In this episode, Lucas and Luna explore a high-risk, high-reward promotion strategy: inventing a role that doesn't exist yet and making it indispensable. Using the real-world example of how a mid-level product manager at a logistics company pitched herself into a newly created 'Director of Partner Integration' role, they break down the three-step playbook: identifying a gap no one else sees, building a prototype of the role with measurable wins, and framing the ask around company value rather than personal ambition. They discuss when this works (fast-growing companies, ambiguous orgs) and when it backfires, and how to handle the inevitable skepticism from peers and HR. If you've ever thought 'my company needs someone to do X, and I could be that person,' this episode gives you the language and the logic to make it real. #CreateYourOwnRole #PromotionStrategy #CareerGrowth #JobCrafting #InternalPromotion #Leadership #CareerAdvice #ProfessionalDevelopment #WorkplaceStrategy #Ambition #Logistics #ProductManagement #HR #Negotiation #FexingoBusiness #BusinessPodcast #Careers #PromotionPath Keep every episode free: buymeacoffee.com/fexingo