How to Get REAL Media Coverage (Not Just Vanity PR)

SummaryIn this episode of the Winner Circle Podcast, Jay Adewole interviews Mickey Kennedy, founder of eReleases, about the importance of effective public relations for small businesses. Mickey shares his journey in the PR industry, the evolution of press release distribution from faxes to digital platforms, and the significant changes in the PR landscape over the years. He emphasizes the need for businesses to craft compelling stories in their press releases to capture media attention and discusses the distinction between real media coverage and vanity PR. Mickey also provides actionable strategies for targeting the right journalists and creating strategic press releases that can lead to meaningful media coverage.TakeawaysMickey Kennedy founded eReleases to make PR accessible for small businesses.Effective press releases tell a story rather than just presenting data.The PR landscape has evolved significantly with the rise of digital media.Targeting the right journalists is crucial for successful media coverage.Real media coverage can lead to increased traffic and leads for businesses.Vanity PR does not yield the same results as earned media.Strategic press releases can significantly impact a business's visibility.AI can be a useful tool in crafting effective press releases.Small businesses should not underestimate the power of PR.The best time to start PR efforts is now, regardless of business size.