How to Get Real PR Coverage for Your Crowdfunding Campaign (Without Paying for It) | Ep. 6

Most founders think PR means paying an agency hundreds of thousands of dollars to get featured. The credibility that actually sells products on Kickstarter is earned, not bought.Episode 6 of TCF Creator Chronicles features Rosa Chibukhchyan, a PR expert breaking down how earned media really works in crowdfunding: why short-term PR strategies don't exist, what makes a product newsworthy enough for Forbes, Gizmodo, and Tech Radar, and how the right journalist relationships keep working long after your campaign ends.What this episode covers:- Why short-term PR strategies don't actually work in crowdfunding- The product-first principle - why your product writes the headline- What "newsworthy" actually means to top-tier journalists- Why innovation is the single biggest factor in earned media- The two-month minimum from outreach to published article- How top-tier coverage cascades to mid-tier media without extra outreach- Why PR builds traffic and domain authority instead of direct conversions- How PR coverage compounds when founders move from crowdfunding to e-commerce- Rosa's one piece of advice for every founderEpisode length: 15 minutesNew episodes every week. Season 1: Crowdfunding Foundations▶️ Also on YouTube: https://bit.ly/4nhlHei 🍎 Follow us on Apple: https://apple.co/428ux4h🔗 Learn more about TCF: https://bit.ly/4dYO7a8🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz