How to Get SaaS Pricing Right (and What Most Companies Get Wrong) -- with Bill Wilson

from Closing Time: quick insights from sales & marketing experts · host Bill Wilson

Pricing a SaaS offering is probably the hardest issue most leadership teams will tackle. In this episode of Closing Time, we sit down with Bill Wilson, founder and CEO of Pace Pricing, a B2B SaaS pricing consultancy. Bill brings his expertise to unpack the complexities of SaaS pricing, from determining who within an organization should own pricing decisions to common mistakes companies make—and how to avoid them. Bill also dives into actionable strategies for creating a pricing page that resonates with your audience, builds trust, and drives conversions. Plus, he explores how to leverage a freemium model to fuel product-led growth, including the critical role of delivering value quickly and efficiently. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Bill Wilson: LinkedIn // Pace Pricing website // Pricing page scorecard • Val Riley: LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

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This episode is 20 minutes long.

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This episode was published on January 6, 2025.

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