How to Get Seen, Heard, and Remembered: Storytelling, Connection, and Video That Works

In a world full of noise, how do you actually stand out?In this episode of the Business Roundtable Podcast, host David Carr, founder of Steward Your Business, sits down with JoJo LaRicci, video strategist, super connector, and media veteran with over six decades of experience, to explore what it really takes to get seen, heard, and remembered in business and in life. JoJo shares her remarkable journey from learning photography at MIT at age eleven, to building recording studios, appearing on MTV, and reinventing herself during COVID to master video marketing and social media distribution. Her story is not just about media — it is about the principle of adding value at every turn and how that single habit changes everything. This conversation goes deeper than marketing tactics.David and JoJo unpack why transactional relationships repel opportunity, why most people are invisible online despite doing good work, and how servant leadership and intentional connection create the kind of influence that compounds over decades.JoJo also shares the personal daily practices that have kept her vibrant, focused, and generous at seventy-one. If you are a business owner, leader, or professional who wants to show up more powerfully, build real relationships, and create content that actually reaches people, this episode will challenge and inspire you. In this episode:Why adding value is the foundation of standing out in any industryHow to approach video, distribution, and online visibility the right wayWhy transactional networking kills relationships before they startThe power of building connections intentionally over decadesHow inner alignment drives outward influence and business resultsWhat JoJo does daily to stay energized, focused, and givingLinks mentioned in this episode:JoJo LaRicci on LinkedIn: https://www.linkedin.com/in/jojolaricciBecome a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support.Connect with Steward Your Business:Book a Leadership Clarity Call: https://calendar.stewardyourbusiness.com/ccCall: +1 909.404.9865Website: https://stewardyourbusiness.comLinkedIn: https://www.linkedin.com/in/davidwcarrWatch more episodes  and subscribe on YouTube:https://www.youtube.com/@steward_your_business