How to Get Started with AI Marketing in Social Care | EP.5 w/Carl Roberts

Carl Roberts, Director of Sales & Marketing at Boutique Care Homes, shares how he introduced AI into a small, busy care team. Carl shares how this has transformed the way they tell stories, engage communities, and stay consistent online.From crafting heartfelt Facebook posts to building a custom GPT trained in their brand tone, Carl breaks down:– The “AI Sandwich” model for ethical, efficient content– Why better prompts mean less server energy (and better ESG)– How he trained lifestyle leads and CRMs to use AI safelyWhether you're a CEO, home manager or comms lead, this episode gives you a grounded, step-by-step path into AI – without jargon, without hype.Download the FREE guide: 5 Ways to Get Started with AI in Social Care: https://free.frankcaremarketing.com/5-simple-ways-to-get-started-with-ai-in-social-careBook a FREE AI & Automation Consulting Call: https://book.frankcaremarketing.com/free-consultationMy LinkedIn: https://www.linkedin.com/in/david-manceFind Carl at https://www.linkedin.com/in/carlphilliproberts