How to Get the Most from Your Customer Data

What this episode covers

‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Knowledge at Wharton?

This episode is 28 minutes long.

When was this Knowledge at Wharton episode published?

This episode was published on November 1, 2022.

What is this episode about?

‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base. Hosted on Acast. See...

Can I download this Knowledge at Wharton episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.