EPISODE · Nov 1, 2022 · 28 MIN
How to Get the Most from Your Customer Data
from Knowledge at Wharton
‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base. Hosted on Acast. See acast.com/privacy for more information.
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How to Get the Most from Your Customer Data
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