How to get the most out of every penny when you launch your store

With such a crazy amount of uncertainty right now, we talk about what it’s like to get into ecommerce when you have no money, no safety net, no cushion to play with. For this one, we dialed up Chris Wane, who has stared down the same money headaches that lots of people are facing today. Chris does not sugarcoat his situation when he launched his online business. He. Was. Broke. Worse than broke, actually – he had 12,000 bucks in debt, and was, in his own words, in a pretty bad place. So bad, in fact, that the first day he turned a profit – a whopping five bucks – he was running around his apartment in ecstasy. Chris explains how you can be scrappy and how you can squeeze every last cent of return from each dollar you put in. And then he also talks about the stress involved with launching a business when your business funds count as the same pool of money that you need to buy food. All-in-all, it's a first-hand look at what it’s like to do what a lot of people are going to be doing over the coming months: getting into ecommerce not just because they want to try something new, but because they really, really need the money.