How to Get Through to Your Hard to Reach C-Level Executives w/ Content-Based Networking

James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He's been a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. James is currently working to publish his first book, Content-Based Networking, releasing this September. During our interview we discuss: - What is Content-Based Networking? - James shares how he took on the persona of a journalist vs a sales person when connecting with potential clients. - He shares his 5 part framework for leveraging content based networking. - We discuss the importance of targeting your "ideal customer persona" (ICP) - James shares the keys to success for his outreach strategy. - He talks about some tips for how to do a successful collaboration. - We talk about the importance of and some ideas on how to nurture the relationship after the collaboration. - James talks about how he went the extra mile and traveled around the country to meet some of people he collaborated with. - He shares the right way to transition the conversation from collaboration to more of a sales conversation. James' websites: www.sweetfishmedia.com Connect with James on LinkedIn [email protected] ——————————————————————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn