EPISODE · Oct 15, 2025 · 40 MIN
How to Get Your Brewery Into Mainstream Media – with Sarah Warman
from Branding for Breweries - Strategies to Grow Brewery Brands and Sales · host The Brand Weaver
Want your brewery featured on TV or in national press, not just beer blogs? 📺📰In this episode, I’m joined by PR powerhouse Sarah Warman (ex-BrewDog, now global drinks consultant) to break down how breweries can win mainstream media attention and use it to grow their brand.You’ll discover:– How to create PR ideas that catch attention– The right way to build relationships with journalists– How to handle negative press without panicking– Ways to make the most of every media opportunity– Lessons from BrewDog, Sunday Brunch, and beyond👉 If you want your brewery noticed outside the beer bubble, this episode is your playbook for breaking into the mainstream.🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music.
What this episode covers
Want your brewery featured on TV or in national press, not just beer blogs? 📺📰In this episode, I’m joined by PR powerhouse Sarah Warman (ex-BrewDog, now global drinks consultant) to break down how breweries can win mainstream media attention and use it to grow their brand.You’ll discover:– How to create PR ideas that catch attention– The right way to build relationships with journalists– How to handle negative press without panicking– Ways to make the most of every media opportunity– Lessons from BrewDog, Sunday Brunch, and beyond👉 If you want your brewery noticed outside the beer bubble, this episode is your playbook for breaking into the mainstream.🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music.
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How to Get Your Brewery Into Mainstream Media – with Sarah Warman
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