How to Get Your First Customers (The Trust to Risk Ratio)

from Idea to Startup · host Brian Scordato, Brian Scordato | Tacklebox

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. TackleboxSoona

Episode metadata supplied by the publisher feed · Published Feb 4, 2026

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How to Get Your First Customers (The Trust to Risk Ratio)

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