EPISODE · Apr 30, 2026 · 16 MIN
How to Get Your First Enterprise Customer: From Problem to $1M+ Government Contract
from Product Growth Stories · host Jean-Michel Moreau
How to Get Your First Enterprise Customer: From Problem to $1M+ Government Contract Enterprise sales takes 18+ months and burns through cash. Here's how one founder built a $50M pipeline using B2B outbound sales strategy that closes deals in 90 days. Featuring Jason Bay, CEO of Outbound Squad — who went from struggling SDR to building systematic outbound processes that generate 8-figure pipelines for B2B companies. Jason reveals why most outbound fails because founders focus on volume instead of relevance, the specific framework he uses to cut enterprise sales cycles from 18 months to 90 days, and how his "problem-first" approach to cold outreach generates 40%+ response rates without being pushy or salesy. 🎯 Why 95% of cold outbound fails in the first 7 seconds ⚡ "Problem-first" messaging gets 40%+ response rates 📞 The exact cold calling script that books 3x more meetings 🔄 How to cut B2B sales cycles from 18 months to 90 days 💰 Building systematic outbound that scales beyond the founder ⏱️ 00:00 From struggling SDR to $50M pipeline builder 04:30 Why most founders get outbound completely wrong 09:15 The "problem-first" cold outreach framework 15:45 Cutting enterprise sales cycles by 75% 21:20 Cold calling scripts that actually work 26:10 Building outbound systems that scale without you 🔥 Ready to add $1M in new revenue to your B2B company this year? Apply to Scale 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ 🔗 Jason Bay: https://www.outboundsquad.com 🔗 Outbound Squad on LinkedIn: https://www.linkedin.com/company/outbound-squad/ #B2BSales #SaaSOutbound #ColdCalling #RapidProductGrowth #EnterpriseSales
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How to Get Your First Enterprise Customer: From Problem to $1M+ Government Contract
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