How to Get Your Strategy off the Ground
from Ahead of the Game Hosted by Digital Marketing Institute
In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling. Maeve also shares tips for getting buy-in from stakeholders and the key skills marketers need to build and implement an effective strategy. Check out Maeve's previous chat on the podcast, about scaling your business beyond borders. ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube. A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
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