How to get your team to deeply understand customers -- Clay Kramer, Head of Product at SEORadar

GUEST BACKGROUNDClay Kramer runs SEORadar; a SaaS company focused on helping marketers and SEO managers to have visibility over their website's changes that impact organic traffic. He has over 10 years of experience as a product manager, where he delivered results and more than doubled engagement and monetization.MAIN INSIGHTUnderstanding your customer and broadcasting it to your team can help you decide your marketing strategy and positioning.KEY TAKEAWAYSBroadcast the insight you get from your customer to your teamCut out the assumptionsUnderstanding their language and terminology can help you create marketing content and redesign your copyPRACTICAL STEPSInvite a potential or existing customer to hop on a callYou can give incentives such as Amazon gift cardsLet the customer walk you through their day-to-day activityAllow the customer to speak out and avoid interrupting themAsk them what would happen if your product were gone tomorrowSummarize and add your perspectiveBroadcast to your teamTIPS FOR SUCCESSFilter the best conversation you had with the customer before sharing it with your teamOnly take snippets of the conversation you had with the customer and share them with your teamDon’t be afraid to experiment and redesign your software from the insights you receivedMORE FROM SEORADARSEORadar allows your team to avoid code changes that lower search rankings. SEORadar monitors webpages and alerts website managers (SEOs, CEOs, Marketers, QA Engineers, Product Managers or Webmasters) to site changes that can have potentially dire consequences for organic traffic. Learn more at seoradar.comConnect with Clay at linkedin.com/in/claykramer/Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast