How to Give Weightlifting Mass Appeal (w/ JP Nicoletta)

Today I’m talking to a friend I’ve had the pleasure of working with for years. JP Nicoletta is USA Weightlifting’s Coaching Education Manager, and he’s perhaps even better known internationally as being one of the sport’s most accomplished color commentators. JP has pushed the boundaries of what weightlifting broadcasts can do to inform and make the sport more accessible for viewers. He’s also called some of history’s most impactful lifts and world records. We chat about what good commentary can do for strength sports and what’s next in the world of weightlifting broadcasts.