How to grow a business with beermat simplicity| Mike Southon on Winning Friends

Most founders don’t have a product problem. They have a clarity problem. If you can’t explain what you do fast – you can’t sell it, fund it, or scale it.Mike Southon is the kind of guest who refuses a neat label. He’s a serial entrepreneur, best-selling author, mentor to 1,000+ founders, an e-resident of Estonia, and the Chief Editor of Startup Mafia. He’s co-written The Beermat Entrepreneur and Sales on a Beermat, built around one obsession: if your idea can’t fit in 30 seconds, it’s not ready yet.In this episode, Mike shares:📝 how to pressure-test an idea with “beermat” simplicity🤝 how to build a network without feeling salesy🎯 why every founder needs a “foil” (the partner who completes the picture)💬 how to lead with curiosity, not pitch🧠 why honesty drives repeat businessListen and share with your friends today! Winning Friends is powered by e-Residency of Estonia, where founders around the world launch, run, and scale companies 100% digitally.