How to Grow a Business Without Losing Yourself - Natalie Nathanson - S4 - E14

This episode of A Founder’s Life is brought to you by Thankz — helping founders scale with reliable remote talent. Get $1,000 off your first month by emailing [email protected] with the subject line Founder’s Life.🌐 Follow A Founder’s Life • YouTube:   @AFoundersLife   • LinkedIn:  https://www.linkedin.com/company/a-founder-s-life-podcast/ • Instagram: @afounderslife  • Spotify: https://open.spotify.com/show/70mfiPVuefpTnQHskflEqc?si=d8f658731c9248ba • Apple Podcast: https://podcasts.apple.com/us/podcast/a-founders-life/id1780849489👤 Connect with Today’s Guest – Natalie Nathanson • Website: magnetudeconsulting.com • LinkedIn: https://www.linkedin.com/in/natalienathanson/• LinkedIn: https://www.linkedin.com/company/magnetude-consulting/ • Podcast - Shift and Thrive: https://shiftandthrivepodcast.com/What does balance really look like when you’re a founder, parent, and leader in a fast-changing world? For Natalie Nathanson, it’s not about perfection — it’s about intention.Natalie is the Founder & CEO of Magnetude Consulting, a B2B marketing firm helping startups and SMBs scale strategically. She’s also the host of the “Shift and Thrive” podcast, where she interviews leaders on transformation, innovation, and personal growth.In this episode of A Founder’s Life, Natalie shares how she built her business after a decade in corporate marketing, her approach to leadership and family, and the mindset that helps her stay grounded through chaos.🔥 What you’ll learn in this conversation: • How Natalie transitioned from Forrester Research to founding Magnetude Consulting • The challenges and rewards of building a marketing firm from scratch • How she defines balance as a founder, parent, and athlete • Why running, gardening, and creative hobbies fuel her leadership • The lessons she’s learned from her children and team • Her advice for new entrepreneurs: “You only get to be new once.”👉 Subscribe now for more founder stories, raw lessons, and inspiration.⏱️ Timestamps0:00 – Intro & sponsor (Thankz)0:37 – Meet Natalie Nathanson: from Forrester to founder of Magnetude Consulting1:44 – Starting her firm and redefining what marketing looks like for startups3:20 – How B2B marketing has evolved in the age of AI4:25 – Family life: raising two kids and learning from parenthood5:50 – Health: sleep, nutrition, running, and gardening as restoration7:40 – Fun: resin art, biking, and growing vegetables8:46 – Balance: intentional time for what matters most10:03 – Pivotal moment: navigating family illness during the pandemic11:19 – Advice to entrepreneurs: “You only get to be new once.”12:39 – Where to find Natalie (LinkedIn, Magnetude, Shift and Thrive)👉 Don’t miss an episode — subscribe & join our community of founders redefining success.LinkedInlinkedin.com/in/leogestetnerWebsiteleogestetner.com/leoSubscribe Now!youtube.com/@afounderslife?sub_confirmation=1