How to grow a newsletter w/ MKT1’s Emily Kramer

Emily Kramer is the founder of the wildly popular MKT1 newsletter with over 80k subscribers, where she writes long-form essays on marketing trends, strategies, and tactics for B2B startups.Before starting MKT1, she was VP Marketing at Carta from their series C through E, VP Marketing at Astro, which was acquired by Slack, and Head of Marketing at Asana, where she built their marketing team from 1 to 25 people.---In this episode, we discuss:* Emily’s tips on building & writing a newsletter* How to promote your newsletter* How to get featured on other big newsletters* Where most of her subscribers come from (it wasn’t what I assumed)* What topics and formats work today* How much work it ACTUALLY takes to write a great newsletter* Substack vs beehiiv* Her writing and research process + how she uses Claude Code for it* The Figma MCP workflow she uses to create graphics---Connect with Emily:Emily's LinkedIn: https://www.linkedin.com/in/emilykramer/MKT1 Newsletter: https://newsletter.mkt1.co/MKT1 (advising): https://www.mkt1.co/---Connect with Finn:LinkedIn: https://www.linkedin.com/in/finnthormeier/Project 33 - LinkedIn Agency for B2B execs: https://www.project33.io/---Mentioned in the episode:Kyle Poyar’s Newsletter: https://www.growthunhinged.com/Lenny’s Newsletter: https://www.lennysnewsletter.com/Granola: https://www.granola.ai/Wispr Flow: https://wisprflow.ai/Attio: https://attio.com/Hope you enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org