How to Grow a Podcast by Being Real: Erin Washington | Ep 70

Send us Fan MailShe trademarked her brand, built her identity around it — and then walked away from it to build a top 1% podcast. If you've ever wondered how to grow a podcast (or a platform, or a life) by being unapologetically real, Erin Washington is your masterclass.In this episode, Aimee Rickabus talks with Erin Washington — author of From Pain to Purpose, founder of the Blue Butterfly Foundation, and host of ThERINpy — about the business of being real: how authenticity built her audience, her guest list, and her voice.Erin shares:• How pandemic Instagram Lives turned into a produced podcast deal with DC's biggest radio station• The secret she kept for years — and how sharing it unlocked her entire life• Her step-by-step guest-booking strategy: publicists, angles, and credibility chains• The Gabby Bernstein moment that gave her permission to rebrand Squats & Margaritas into ThERINpy• How she stays creative through divorce, a move, and full-time motherhoodWhether you're dreaming about starting a podcast, building a brand, or finally saying the thing you've been holding back, this conversation will give you the playbook — and the permission.🔗 CONNECT WITH ERIN WASHINGTON:Instagram: @iamerinwashingtonYouTube: @thERINpypodcastBlue Butterfly Foundation: https://thebluebutterflies.orgBook: From Pain to Purpose (Amazon)———The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women.🎧 SUBSCRIBE & LISTEN:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJAmazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her📲 CONNECT WITH THE MANAGE HER®:Website: https://www.themanageher.comInstagram: @themanageherTikTok: @themanageherYouTube: @themanageherLinkedIn: @themanageher💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it.© 2026 The Manage Her®. All rights reserved.